AFRICAN PRESS. LASTING AUTHORITY.
Get your brand into the conversation. We secure press placements and authority backlinks that connect you with audiences across Africa.
For ambitious brands. And the agencies behind them.
01 / WHAT WE DO
You’re building something worth knowing about. We help put it in the publications your next customers, partners, and investors read.
Turn a launch, milestone, or point of view into a story. We help shape the angle and coordinate publication in relevant African media.
Give readers a relevant path from your coverage to your website. Build your online presence through contextually placed links in quality content.
Add African media placements to your client offering. We support the delivery, while you stay at the centre of the client relationship.
BUILT AROUND AFRICA
A story that lands in Nairobi may need a different angle in Lagos. Your campaign should reflect the markets, industries, and audiences that matter to your business.
Find your audienceSTART WITH YOUR CAMPAIGN FOCUS
Focus your brief on a country or region, then shape your publication shortlist around the people you want to reach.
Publication availability is confirmed for each campaign.
02 / HOW IT WORKS
One coordinated process, with a clear view of what’s happening and what comes next.
Share your website, story, priority markets, and what you want the campaign to achieve.
Review suitable outlets, publication terms, timing, and pricing before committing.
Bring your own draft or work with us on the content. Review the article before submission.
We coordinate publication and share the live article URLs, ready for your team to use.
THE BACKLINK AFRICA APPROACH
Audience fit and editorial context matter as much as a publication’s name.
Agree the scope, content requirements, link treatment, and cost before work begins.
Live links make it easy to see where your story appeared and share it with your team.
03 / A FEW GOOD QUESTIONS
Brands, founders, and organisations building their presence in African markets, along with PR, marketing, and SEO agencies delivering campaigns for clients.
Yes. We start with your audience and goals, then agree a shortlist. Availability, editorial requirements, pricing, and expected timing are confirmed for your specific campaign.
You can share a draft or ask us to help develop the story. We agree the content scope at the start and give you an opportunity to review it before submission.
Link attributes depend on the publisher and placement. We confirm the terms beforehand. Paid placements may carry sponsored or nofollow attributes; we do not promise a particular search ranking or domain score.
Pricing depends on the publications, number of placements, and content support you need. You receive a scoped proposal before deciding to move forward.
Timing varies by outlet, editorial review, and how quickly content is approved. We agree an expected timeline for your chosen placements and keep you informed of changes.
YOUR NEXT CHAPTER STARTS HERE
A launch on the horizon? A story worth telling?
Start with a short campaign brief.
A STRONG START
Keep a copy for your placement conversation.